Nudie Jeans Co.


Nudie Jeans, a Swedish denim brand founded in 2001, joined FWF on 1 November 2009. Nudie Jeans produces most of its products in Italy and Portugal.

Brand Performance Check 2016

Nudie Jeans meets most of FWF's management system requirements and goes beyond some of them. 80% of Nudie Jeans' total 2015 purchasing volume is sourced from low risk countries Italy and Portugal. Together with factories audited by FWF teams in Tunisia and India, Nudie Jeans has monitored 98% of it's 2015 purchasing volume and therefore meets FWF's monitoring threshold.

Nudie Jeans also have own staff in Portugal and Italy that are in close contact with the production locations in these countries. Moreover, Nudie Jeans also conducts audits in low risk countries, and in this way goes beyond the minimum requirements. The independant auditor has attended FWF seminars and uses the FWF reporting template. This, in addition to the high leverage at suppliers and the stable relationships with suppliers, gives Nudie Jeans a strong basis for effectively monitoring and improving working conditions.

In 2015 Nudie Jeans adapted it's production planning, that resulted in better forecasting and estimation of quantities. Nudie Jeans received feedback from suppliers that this facilitates their production planning, though it is too soon to see the actual impact on working hours/excessive overtime. Nudie Jeans can take further steps by anticipating local holidays when planning orders, to reduce excessive overtime.

The company has taken steps to increase wages at one supplier in India; an approach that is being implemented in a second factory in India as well. Nudie Jeans publishes a production guide as part of their 100% transparency challenge. The production guide includes all suppliers with factory addresses and a summary of audit results.

The member company is encouraged to further train local staff in Italy and agents in Turkey to monitor more closely monitor production locations in Tunisia and Turkey.

Score: 89 Percentage under monitoring: 98% Category: Leader

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sourcing in

Nudie Jeans Co.
Västra Hamngatan 6
S-411 17 Göteborg
Phone: +46 31 609390
Fax: +46 31 139753

"Social responsibility has always been important for us. Joining Fair Wear Foundation gives us the tools and the knowledge to take the next step and also gives credibility to our efforts." Palle Stenberg, CEO at Nudie Jeans